Great summary of jobs to be done a nice romantic way to learn about jobs to be done but it lacks a lot of the how to do it yourself in order to understand and practice it you need to read other books and try all these theory in real life. Jobs to be done a roadmap for customer centered innovation stephen wunker und andere but jobs to be done offers a far more precise and effective approach determine the drivers and customer behavior those functional and emotional goals that people want to achieve using the jobs method it becomes easy to see that people dont really need . Jobs to be done a roadmap for customer centered innovation ebook written by stephen wunker jessica wattman david farber read this book using google play books app on your pc android ios devices download for offline reading highlight bookmark or take notes while you read jobs to be done a roadmap for customer centered innovation. When companies understand that customers hire products services software and ideas to get jobs done they can dissect those jobs to discover the innovation opportunities that are the key to growth. Without that insight into what drives customer behavior organizations struggle to predict what consumers will do next jobs to be done a roadmap for customer centered innovation offers businesses a way to understand what customers need and how they will make decisions allowing them to design solutions that excel in the market
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